In an NBA landscape where superstars team up in glamorous cities, small-market teams often struggle to compete. But is it still possible for a franchise outside of Los Angeles, New York, or Miami to build a championship team? Recent history suggests that while the challenge is greater, it’s far from impossible.

1. The Challenges for Small-Market Teams

• Superstar Movement: Players now have more control over where they play, and big markets with endorsement opportunities remain attractive.
• Limited Free Agent Appeal: Small-market teams often struggle to lure top-tier free agents, forcing them to rely more on the draft and trades.
• Financial Constraints: Luxury tax penalties hit smaller franchises harder, making it difficult to keep multiple stars.

2. How Teams Have Overcome These Obstacles

Despite these challenges, teams like the Milwaukee Bucks and Denver Nuggets have shown that smart roster building and player development can lead to championships.

• The Milwaukee Model: The Bucks built around Giannis Antetokounmpo, a homegrown superstar. Instead of chasing big-name free agents, they developed him into an MVP while adding complementary pieces like Khris Middleton and Jrue Holiday.
• The Denver Approach: The Nuggets won in 2023 by drafting Nikola Jokić and Jamal Murray, developing them into a championship duo. They didn’t rely on flashy signings but instead focused on internal growth and chemistry.
• OKC’s Future Blueprint: The Thunder, with a stockpile of draft picks and a rising star in Shai Gilgeous-Alexander, could be the next small-market team to build a contender.

3. What Small-Market Teams Must Do to Compete

• Draft Well: Since free agency isn’t always an option, teams must nail their draft picks.
• Player Development: Turning young talent into stars is crucial, as seen with Giannis, Jokic, and even past examples like Tim Duncan in San Antonio.
• Smart Trades & Contracts: Small-market teams can’t afford bad contracts. They must find undervalued players and fit them into a sustainable team culture.

While big markets will always have an advantage in attracting stars, small-market teams can still win by being patient, drafting wisely, and building strong team chemistry. The NBA may be a superstar-driven league, but the right formula can still lead any franchise to a championship—regardless of its size.