Analytics have completely redefined how the NBA evaluates players, structures offenses, and builds teams. In the past, the focus was primarily on basic statistics like points, rebounds, and field goal percentages. While these stats were important, they didn’t tell the full story of a player’s impact on the game. Enter the era of advanced analytics, where metrics like Player Efficiency Rating (PER), True Shooting Percentage (TS%), Box Plus-Minus (BPM), and Effective Field Goal Percentage (eFG%) have become essential tools for evaluating both individual and team performance.

One of the most significant shifts has been the rise of the three-point shot as a central element of offensive strategy. With the use of analytics, teams recognized the inefficiency of mid-range jumpers and began prioritizing three-pointers and layups, the two highest-percentage shots. The Houston Rockets, under the leadership of general manager Daryl Morey, spearheaded this revolution. Morey’s emphasis on “3s and layups” led the Rockets to consistently lead the league in three-point attempts, using data to drive their decision-making.

Furthermore, the advent of tracking technology, such as SportVU cameras, has allowed teams to gather real-time data on player movements, shot selection, and defensive positioning. This information is used not just for game preparation but for player development and injury prevention. The combination of real-time data, historical analytics, and advanced scouting has made the NBA a more strategic, data-driven league, where teams are constantly seeking any advantage they can get, whether through analytics or cutting-edge technology.